SEO is an integral component of organic traffic. This is an acronym for Search Engine Optimisation, and it’s essentially the ingredients that one needs to get their site to rank in the major search engines like Google. SEO is important because of how crucial it is to web search. There are many benefits to SEO, but there are a number of drawbacks that one must be aware of when choosing to go down this route.
SEO is very important, that is something that cannot be overstated, without it, there’s no search outside of PPC. Without the correct adoption of keywords in your pages, the search engines will have no idea what to rank your site on. This means, no organic traffic, or less traffic going directly to your site. There are a variety of SEO services that you can use, to increase your sites traffic, helping to push it up the search engines. The end result is more sales and clicks.
When it comes to online marketing strategies. SEO or search engine optimisation can be said to be the basics of any web design. Keywords, both long and short tail, are integral to any content creation process, as they’ll determine the amount of visibility it receives.
If you decide to go down the route of hiring a digital marketing SEO firm, they’ll, in theory, be able to help your smaller business compete with much larger companies, in the search engine. And all of this can be done, at a reasonable upfront cost. That said, in this article, we will be looking at a few SEO tips that you may want to consider, especially if you’re interested in doing it yourself.
So continue reading, for 4 SEO tips you can’t do without:
Use Social Media for Site Promotion
One of the more effective ways to drive interest to your website is through social media. One of the best things about using social media is that it’s multifaceted. It’s not just a source of advertisement, but also a place where you can interact directly with your potential customers. In turn building relationships with them.
You can use social media as a power tool for spreading information across a large space. There are many businesses that use social media to this effort. Which is why it’s something you should definitely look into. Just be sure to have a budget, beforehand.
If you’re able to provide a great experience for users that reach your website, that’ll go a long way in aiding its rank. A mobile friendly website, is one that’s compatible for much smaller screens, one that adapts to the screen size of the web surfer. If you make your site compatible with a wide range of devices, this will help it rank higher in the major search engines.
Current projections predict that by 2025, around 70% of all internet users will access the net through a mobile device.
Google has now tailored their search engine to take advantage of mobile search over traditional desktop search.
Google has its own mobile-friendly tester. Which you can use to see whether or not your site is friendly for mobile devices. I recommend you take a peek at it. You can also look at the mobile usability report available in the Google Search Console.
Use Easily Understood URLs
You want your URLs to be as short as possible. This way you can ensure they’ll fit into a wide range of devices, such as tablets, netbooks and phones. If your sentences exceeds 140 characters, then it’ll probably be best that you break it up into separate lines.
Stay away from URL structures that are long, and unreadable. For example, if you went with a domain name that is very easy to read, such as Yahoo.com. Then there is very little reason for you to complicate things, by going with a complex URL structure in hopes of gaining visibility in the major search engines. The truth is, that the search engines should be able to find and rank your site, if everything is done correctly.
Google today, is the king of search engines, which means it has the most say and control over peoples websites. However, there are a number of SEO elements that you must be aware of. If you want to rank high in Google, so as to drive organic search to your site.
When it comes to SEO, you do not want to be left behind. You’ll need to stay on top of all the new updates and changes, to ensure your site ranks at the top of the search engine listings. You’ll want to know what people are searching on, the kinds of keywords they’re using to do it, what keywords are best suited for each industry, and which backlinks are most optimal for you to rank on. There are a lot of things for you to consider, than just simply adding keywords to your content. SEO should always be a part of your marketing strategy, which is why you should take the time to learn as much about it as possible.
Create New Content
This is probably the most important SEO tip. However, it is one element that a lot of webmasters get caught up in. Many of them tend to put too much emphasises on on-page SEO. And neglect to focus on writing new content for their websites. Keeping in mind that over 4 million new blog posts are added to the internet every single day. You want your website to remain fresh and up-to-date, and you do that, by continuously updating it with new content.
One benefit to creating new content is that it gives you a brand new canvas. To implement new SEO best practices. Make sure you focus on the titles, subheadings, Meta descriptions, image alt text, and any keywords you may be targeting.
End users also tend to look at new content as being more relevant than old content. When people are searching for an answer to a query, they’ll tend to prioritise the most recent answer. If you have old dates on virtually all your pages, you’ll find that many users will be put off by it. Preferring to look over it, for something more recent.
Another thing to keep in mind is that freshness is an actual ranking signal. The more activity on your website, the more the spider bots will visit your page, in turn. This should result in your site ranking quicker in the search engines for targeted keywords.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website compuchenna