Revolutionizing the way we live our lives, smartphones have become a crucial part of our daily routine. From setting up an alarm to conducting business online, most of us rely on our smartphones for all things big and small. Billions of people use smartphones worldwide for pretty much everything. In a world where technology has changed the way we do most things, the business could not have remained without being influenced by tech gadgets. Nowadays, people use their smartphones to sell and purchase items of necessity and luxury. Besides, Google also reported that mobile web searches have finally surpassed desktop searches. While it may be a first for now, mobile phones are on their way to taking over the world, so make sure your online business is ready for this shift.

The future is online, and so should be your business. You can use your smartphone to maximize the productivity level of your online business. In this article, we have shared a few tips to include smartphones in your business’s marketing strategy.

Build a Mobile-Responsive Website

Assuming that you don’t already have a website, you need to have a mobile-friendly website. To conduct online business in today’s world, you need to have an online presence, and a website is the best way to do that. While you can start a small business on different social media platforms, a website is the most authentic way to do so.

If you already have a website, make sure it is mobile-responsive. Since most users surf on the go, they are more likely to leave a slow-loading website or one that isn’t designed for a smartphone. The attention span of today’s user is merely 2-3 seconds. So, make sure your pages load quickly. While having an m.xyz.com website is the first step, it is not the only one. You need to have a fully functional mobile website adapting to various screens. Besides facilitating users, a mobile-responsive website is a key ranking factor in SEO.

Get Your Business Listed On Google Maps

Google Maps is a common tool most users use to look up information about their local businesses. According to statistics, about 86% of mobile users use Google Maps to search for information and the location of their local businesses. So, getting your business listed on Google Maps can have a lot of benefits for your reach. Even if you don’t have a physical store, you can list your business on Google and give the location of a warehouse or a working space.

Listing your business on Google Maps is very easy. You can use their free tool called Google My Business to get your business information listed on the search engine. It can be done via desktop or your smartphone, which means you can use your iPhone 12 Pro unlocked to list your online business on Google Maps. All you need is a Google account that you can use to enter your business information and verify your business.

Use QR Code Marketing

Quick Response (QR) codes are becoming popular once again. These codes are a type of barcoding used to store URLs. A customer also gets a direct link through these codes, and when they go to this link, they will find a lot of information about your business online. All they have to do is scan the QR code with the help of their smartphone camera.

The popularity of QR codes may be a good thing for your business if you incorporate them into your mobile marketing strategy. You can use numerous free tools to create a QR code for your business. Once you have created a QR code for your business using a QR code generator, you can use the code to grow your social media following. You can also use QR codes to offer discount coupons to your customers. Besides, QR codes are a great way to direct users to download your app. These codes can also be used for getting authentic reviews on your Google My Business profile.

While QR codes are all fun and games, they won’t prove to be fruitful if not placed in highly strategic marketing locations. You should think of your target audience and then place the QR code in a strategic location accordingly. For instance, print it on your product packaging, brochures, or business cards. 

Invest in a Mobile App

Having a mobile-responsive website is excellent, but you should invest in building a mobile app to cater to mobile phone users. According to an estimate, about 86% of smartphone users use their phones to spend time on various apps. So, we can take a guess at how addictive mobile apps are.

Every smartphone has the ability to download numerous apps from its respective app store. So, whether your user has a used iPhone 13 Pro unlocked or a brand-new Samsung A21, they can download your business app from Apple App Store or Google Play Store. You should not let this amazing opportunity go to waste and get a proper app developed for your online business.

Although it has its benefits, developing an app is not a cheap option. So, you should be aware of its cost and calculate its value for your business, depending on the size of your business, sales, revenue, etc.

The Bottom Line

When it comes to mobile phones, they have taken over most parts of our lives. We rely on these handy gadgets for nearly everything, from booking a taxi to scheduling an appointment to shop online. Most people have their smartphones with them at all times, and they keep surfing the internet for various things. As an online business owner, you should cash it in. In order to expand your online business and increase your reach, having an online presence is crucial. So, make sure you use your smartphone to its full potential by investing in resources that will make your brand visible to your target audience.